Our Brand VoiceOur brand voice is a reflection of the teen’s aspirations and future self. Our voice balances their trendy and dynamic personalities today with the responsibility and sophistication of their future.
- Do not speak in financial jargon. 👨💻
- Be straightforward and concise. ☝️
- Use emojis to convey meaning and emotion. 👻
- Speak in Gen Z terms, but don’t force it. 😎
- Be informal with teens and more sophisticated with adults. 🤝