Our Audience
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Gen Z is the generation of the side hustle. They’re creators. They’re freelancers. They’re investors. And they’re not afraid to take on challenges, especially when it comes to their finances.
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Gen Z has grown up in the digital age, with a phone and access to the world around them at their fingertips.
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Gen Z has strong perspectives on cultural, social and political issues and expects brands to reflect those ideals.
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Gen Z expects a high level of autonomy. They don’t want you to do it for them, they just need you to show them how.